Build Something That Lasts.
Strategic brand, growth, and reputation consulting for beverage alcohol, CPG, and place-based brands ready to scale.
We work with brands at inflection points — entering new markets, expanding distribution, repositioning for growth, or navigating pressure.
From beverage alcohol and consumer goods to hospitality and destination-driven businesses, we bring clarity to the decisions that shape scale.
Clarity compounds. Confusion costs.
What We Do
Strong brands aren’t built on ideas alone, they’re built on alignment.
In crowded markets, clarity and execution define you. We help brands articulate their edge and ensure every strategic and creative move reinforces it — establishing the guardrails that make complex decisions clearer and growth more intentional.
Brand & Category Strategy
Positioning that wins and holds.
Market Entry & Growth
Structured expansion with commercial discipline.
Creative & Campaign Strategy
Execution that reinforces your edge.
Business Analysis & Growth Modeling
Data-driven guardrails for decisive growth.
Reputation & Advisory
Leadership when visibility increases risk.
Who We Are
Hello!
Arrow is led by a founder and operator who has built brands from the inside.
As a founding member of The Strait & Narrow Pacific Coast Cocktails, I helped grow a local concept into one of Western Canada’s most recognized beverage alcohol brands — building not just distribution, but loyalty and cultural relevance in a regulated category.
I’ve worked across the value chain — as an importer, buyer, sales and marketing leader, and brand and category builder — shaping strategy from multiple sides of the table.
Today, I bring that same commercial discipline and brand conviction to the companies I advise.