Strategy Backed by Experience.

Hi, my name is Jake Clark.

I've spent my career figuring out how businesses grow.

Sometimes the answer has been band. Sometimes sales, distribution, partnerships, positioning, operations, launching a new product of SKU, or opening a new market.

Usually it’s a combination.

I grew up in Ontario and started my career in politics and communication. My time in beverage began behind the bar and then managing beverage programs. I moved into Alberta craft beer before moving to BC, where I worked in importing and market development, representing brands and learning firsthand what it takes to move a product through regulated markets and onto shelves.

Later, I became one of the founders of The Strait and Narrow Pacific Coast Cocktails. We saw an emerging opportunity and built one of Canada’s early craft RTD brands, scaling from launch into national distribution.

That experience — working inside brands, representing themn, building one and scaling it — fundamentally shaped how I approach consulting today.

I want to understand what sales is hearing, where operations are getting stuck, what customers actually care about, what the numbers are telling us, and whether the thing we’re promising can be delivered.

Then I figure out where the opportunity is.

Over 20+ years, I’ve built brands, opened new markets, developed partnerships, navigated complex regulatory environments, and helped businesses grow across consumer, B2B, and regulated industries.

Today, through Arrow Consulting, I work with founders and leadership teams as a strategic advisor and fractional CMO. I’m usually brought in when there’s a market to enter, a brand to sharpen, growth to unlock, stakeholders to align, or a problem that doesn’t fit particularly neatly into anyone’s job description.

I'm direct, pragmatic, and deeply invested in outcomes.