Who We Are

Hi, my name is Jake Clark.

I've spent my career building and running businesses, not just advising from the sidelines.

I've founded and exited brands, worked as a buyer, and led sales and marketing across beverage alcohol, consumer goods, hospitality, and lifestyle sectors. I've partnered closely with experience-driven brands where success depends on positioning, partnerships, and operational discipline as much as storytelling.

That background shapes how I work.

I understand how brand decisions impact pricing, distribution, margins, teams, and long-term growth. I know where strategy falls apart when it meets operational reality. Arrow was built to close that gap.

Arrow Consulting partners with early-stage and scaling brands to build positioning that's clear, credible, and commercially sound. I work across creative strategy, go-to-market planning, business analysis, and reputation management. I'm typically brought in when companies are at inflection points: scaling, repositioning, entering new markets, or regaining focus after rapid change.

I'm direct, pragmatic, and deeply invested in outcomes.