Strategy Backed by Experience.

Hi, my name is Jake Clark.

I've spent my career building and running businesses, not just advising from the sidelines.

I've founded and exited brands, worked as a buyer, and led sales and marketing across beverage alcohol, consumer goods, hospitality, and lifestyle sectors. I've partnered closely with experience-driven brands where success depends on positioning, partnerships, and operational discipline as much as storytelling.

That background shapes how I work.

I understand how brand decisions impact pricing, distribution, margins, teams, and long-term growth. I know where strategy falls apart when it meets operational reality. Arrow was built to close that gap.

Arrow Consulting partners with early-stage and scaling brands to build positioning that's clear, credible, and commercially sound. I work across creative strategy, go-to-market planning, business analysis, and reputation management. I'm typically brought in when companies are at inflection points: scaling, repositioning, entering new markets, or regaining focus after rapid change.

I collaborate with a curated network of designers and subject-matter experts when projects require expanded expertise — confident in my depth, and deliberate about when to extend it.

I'm direct, pragmatic, and deeply invested in outcomes.